Walmart Rolling Out Pre-Owned Games

Some 500 Walmart outlets have begun to stock used videogame titles, as the mass merchant takes another shot at the pre-owned market, according to analysts at Lazard Capital Markets (via Joystiq). Analyst Colin Sebastian expects Walmart to “focus on the deep-value end of the market (e.g., games under $20 ASP)” — a move that would help differentiate the retailer’s offering from used games leader GameStop, while seving to “ultimately expand the market for used games.” Walmart is also marketing pre-owned titles on its website. While 43 of the site’s 50 most popular games indeed sell for under $20, the current topper of the store’s chart is a used version of “Rock Band 3” for $49.96.